Who has a better client base, the Roofer who only does only metal roofs or the Handyman that can do some roofing, a little plumbing, heck he can also till the garden and paint walls. The Roofer. Why though? Do you think the Roofer has connections on other types of roofing? Yes, he most likely does. Do you think the Roofer also might be able to do a little plumbing, till the garden and paint walls? The answer to that is yes too, he probably does that at his own home. Why then do you think the Roofer has more business, constant referrals and an overall better business?
Because the Roofer is clear and consistent with what he actually does and what he does not do. Human nature needs familiarity and the need to connect one person or business with a specialty, not all of the above. Be an expert in your field, just because you can do something, don't say yes unless 1. your time is not valuable to you or 2. you are only in it for the short term financial goal. Something might make you $100 now, but are you giving up $100,000 long term because you are diluting your business?
Don't say YES to every opportunity that comes your way. Pick and choose what is most relevant to who
you are, what you do, and what you stand for.
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